Included

More than a plan: your own coaching hub

Every athlete I coach gets access to a private platform built just for Fitter at 40. On Strava, your runs flow in automatically. From any other device you upload them in seconds. Every run is analysed the moment it lands, and on a coached plan I review it and adapt your training to how you're really doing, not what an algorithm assumes.

The Fitter at 40 coaching dashboard, Strava connected, showing training load, aerobic efficiency, VO2 max and injury-risk metrics
What You Get

The tech most coaches can't offer

You don't have to choose between a real coach and clever software. With Fitter at 40 you get both. A coach who's run the races, backed by a platform that does the number-crunching so I can focus on you.

Your data, in one place

On Strava, your runs flow in automatically. On any other device, upload them in a couple of taps. Either way, every run is analysed the moment it lands. No spreadsheets, no faff.

I see everything, every week

Sleep, energy, niggles and training load all in one place, so I spot the warning signs and ease off before a niggle becomes an injury.

A plan that reacts

Built around your real fitness, with race-time predictions and pacing for your goal race. When life gets in the way, the plan flexes with you.

On your phone, wherever you run

Add it to your home screen like any app and get a gentle daily nudge to check in. Simple, private, and built for runners. You won't need a degree in data science to use it.

How It Works

Set up once, then just run

1

Connect your watch

Link Strava once and your runs sync automatically, or upload them yourself from any other device. Either way, set-up takes two minutes.

2

Run your plan

Your sessions appear in the app. Tick them off, leave me a note on how it felt, and do a 10-second daily check-in.

3

I review & adjust

Every week I read your numbers and your feedback, then fine-tune what's coming, and send you a personal message.

4

You get faster, safely

Consistent, well-judged training with someone watching your back. That's how my runners get PBs without breaking down.

Behind The Scenes

Coaching decisions, backed by your data

This is what I see. Your heart-rate zones, VO2 max, time at each intensity and your bests, all read straight from your own runs, so I can pitch every session at the right effort and build your plan on evidence, not guesswork.

Heart-rate training zones, estimated VO2 max, time in each zone and personal bests, all read from the athlete's own runs

All of this is included

No extra subscription. No upsells. The coaching hub comes as standard with every Fitter at 40 coaching plan. It's just how I coach.

See coaching plans →

Already a client? Log in to your hub →